Company case study · 2 podcast episodes

11X

11X is a company that provides AI-powered Sales Development Representatives (SDRs) to help businesses automate their sales processes. It came up on 2 podcast episodes (My First Million) between March 27, 2025 and March 30, 2025.

At a glance

11X at a glance
Discussed on2 episodes: My First Million
First and latestMarch 27, 2025 to March 30, 2025
Revenue and tractionSpecific revenue figures are not disclosed, but it was mentioned that 11X has 'insane numbers' indicating strong performance.
CategorySaaS

Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.

What My First Million said

My First Million Episode 007 · aired March 30, 2025 · hosted by Sam Parr and Shaan Puri

Why it works

11X addresses the high costs of traditional customer support and sales roles by using AI to perform these tasks more efficiently, enabling businesses to reduce costs while maintaining service quality.

Revenue and traction

Specific revenue figures are not disclosed, but it was mentioned that 11X has 'insane numbers' indicating strong performance.

The playbook

The company focuses on leveraging AI to automate routine sales tasks, allowing human representatives to focus on higher-level strategy and customer interactions.

Also mentioned

Companies are increasingly looking for AI solutions, creating a favorable environment for 11X's services.

What My First Million said

7 Business Ideas from a Unicorn Founder · aired March 27, 2025 · hosted by Sam Parr and Shaan Puri

Why it works

11X leverages the growing demand for efficient sales solutions by offering a service that can reduce costs significantly for companies looking to enhance their sales teams with AI.

The playbook

The company focuses on delivering cost-effective solutions for customer support and sales roles, creating a strong value proposition during a time when businesses are eager to adopt AI.

Also mentioned

11X is part of a broader trend of businesses seeking to integrate AI into traditional roles to drive efficiency and cut costs.

Find more businesses and ideas like this

Topic pages by cost, time, location and skills group ideas by tags an AI model estimated from the episode summary. Check the source episode before you rely on them.

What to do next

  1. See every idea and company from this episode
  2. Read a related business idea: Sales Team AI Assistant
  3. Find an idea that fits your budget, hours and skills

73 more ideas and case studies from this episode

This was one of the case studies discussed on My First Million Episode 007. See every idea and case study pulled from this episode in one place.

See all 74 from this episode →

Ideas worth reading next

Sales Team AI Assistant

A SaaS platform that integrates with existing sales tools to provide AI-driven assistance for sales teams, including lead tracking, follow-up reminders, and customer interaction management.

Koerner Office

AI Personal Assistant for Travel Planning

An AI-driven tool that organizes travel-related tasks such as finding flights, scheduling trips, and managing itineraries, tailored to user preferences.

The Side Hustle Show

AI-Driven Underwriting Co-Pilot for Insurance Companies

A software solution that uses AI to assist insurance companies in underwriting processes, improving efficiency and accuracy while reducing workload.

Koerner Office

More case studies

Canva

A graphic design platform that allows users to create a variety of visual content, including presentations and social media graphics.

Koerner Office

Quo

An AI agent that handles customer inquiries, bookings, and provides summaries to help businesses manage their communications.

The Side Hustle Show

Paper

Paper is a design tool similar to Figma, used for creating design systems and UI prototypes.

Startup Ideas Podcast

More case studies from My First Million

See all My First Million coverage →

Share This Example

Share on TwitterShare on LinkedIn
Back to examples