Company case study · 2 podcast episodes
Pinch of Yum
A thriving food blog that has evolved into multiple successful projects
Pinch of Yum, founded by Bjork and Lindsay Ostrom, is a food and recipe website that serves home cooks and aspiring food bloggers. It came up on 2 podcast episodes (The Side Hustle Show) between May 6, 2024 and October 29, 2026.
At a glance
| Discussed on | 2 episodes: The Side Hustle Show |
|---|---|
| First and latest | May 6, 2024 to October 29, 2026 |
| Revenue and traction | The Instagram account had 1.1 million followers which was crucial for brand partnerships and sponsored content. |
| Category | Media |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What The Side Hustle Show said
767: Listeners Share Their Scariest Entrepreneurial Moments · aired October 29, 2026 · hosted by Nick Loper
Why it works
The business effectively connects with its audience through social media, leveraging a strong follower base to engage readers and work with brands.
Revenue and traction
The Instagram account had 1.1 million followers which was crucial for brand partnerships and sponsored content.
The playbook
Building and maintaining a large social media following, engaging with readers directly, and being proactive in communication during crises.
Also mentioned
The account was hacked, leading to a temporary suspension, which highlighted the risks of relying on third-party platforms.
What The Side Hustle Show said
606: Side Hustle Stacking: How One Extra Income Stream Can Lead to More · aired May 6, 2024 · hosted by Nick Loper
Why it works
The success of Pinch of Yum lies in its niche focus on food blogging, the combination of personal storytelling with practical advice, and the ability to pivot and expand into complementary business streams that serve the same audience.
Revenue and traction
Pinch of Yum has garnered significant traction, with Lindsay amassing 1.4 million followers on Instagram, which contributes to their revenue through advertising and sponsorships. They also reported generating $10,000 in pre-sales for their educational course, Food Blogger Pro, before it was even developed.
Founding story
Lindsay Ostrom began Pinch of Yum as a way to share her passion for recipe development and photography. Bjork, who had a background in business development, leveraged his skills to grow the blog and eventually launched Food Blogger Pro to help other food bloggers navigate the industry. They validated their ideas by engaging with their audience and creating community-driven solutions.
Also mentioned
Bjork and Lindsay created a forum and live Q&A sessions within Food Blogger Pro, adding value through expert insights. They also emphasized the importance of updating existing content and maintaining a diverse income stream, including their software service, Clarity, which helps users optimize their content based on analytics.