Company case study · 2 podcast episodes
Acquisition.com
Acquisition.com is a company launched by Alex Hormosi after selling Gym Launch, focused on investing in and acquiring other companies to help them grow using proven marketing strategies. It came up on 2 podcast episodes (Koerner Office, My First Million) between July 24, 2025 and August 22, 2025.
At a glance
| Discussed on | 2 episodes: Koerner Office, My First Million |
|---|---|
| First and latest | July 24, 2025 to August 22, 2025 |
| Revenue and traction | Generated over $10 million in free cash flow from seminars, turning previous costs into revenue. |
| Category | Education |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Koerner Office said
Alex Hormozi Deep Dive: From Sleeping on a Gym Floor to Making $105M in One Day⏐Holdco Bros. Ep. #212 · aired August 22, 2025 · hosted by Chris Koerner
Why it works
Applies internet marketing principles to the acquisition of businesses, allowing for a systematic approach to scaling and improving portfolio companies.
Founding story
Acquisition.com was founded immediately after Hormosi sold Gym Launch, as a way to reinvest his earnings into other businesses.
The playbook
Invests in asset-light, high cash flow, sales-focused service, and digital product businesses, leveraging expertise in customer acquisition.
Also mentioned
Hormosi aims to build a company that mirrors the success of Berkshire Hathaway by applying his marketing background to business acquisitions.
What My First Million said
What It’s Like to Spend 24hrs with a Billionaire Who Plays Full Out · aired July 24, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Combines investment with educational initiatives, turning cost centers into profit centers by offering valuable workshops.
Revenue and traction
Generated over $10 million in free cash flow from seminars, turning previous costs into revenue.
The playbook
Utilizes the company's expertise in business to provide actionable insights to entrepreneurs while generating additional revenue through seminars.
Also mentioned
The company owns UFC's former headquarters and hosts multiple seminars.