Company case study · 6 podcast episodes
Amazon Influencer Program
Amazon Influencer Program: The Amazon Influencer Program allows individuals to create video reviews of products on Amazon and earn commissions from sales generated through their content. It came up on 6 podcast episodes (The Side Hustle Show, Koerner Office) between April 20, 2023 and September 10, 2026.
At a glance
| Discussed on | 6 episodes: The Side Hustle Show, Koerner Office |
|---|---|
| First and latest | April 20, 2023 to September 10, 2026 |
| Revenue and traction | Influencers earn a commission for each sale made through their videos, with the percentage varying by product category. |
| Category | Marketplace |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What The Side Hustle Show said
759: Zero to $20k/mo with the Amazon Influencer Program · aired September 10, 2026 · hosted by Nick Loper
Why it works
The program leverages user-generated content to enhance product visibility and trust, encouraging purchases by providing real user experiences.
Revenue and traction
Influencers earn a commission for each sale made through their videos, with the percentage varying by product category.
The playbook
Influencers are encouraged to create numerous short videos, focus on engagement metrics, and utilize both horizontal and vertical formats depending on the target audience.
Also mentioned
The program has evolved over the years, with changes in how influencers are compensated and how videos are displayed on product pages.
What Koerner Office said
He Makes $25K a Month With Just His Phone - Ep. #321 · aired July 28, 2026 · hosted by Chris Koerner
Why it works
The program leverages Amazon's existing traffic, allowing influencers to reach a broad audience without needing to drive external traffic. Simple video creation with minimal overhead makes it accessible to a wide range of participants.
Revenue and traction
Individuals can earn anywhere from hundreds to thousands of dollars per month, with some achieving profits of $25,000 to $30,000 by creating as few as 700 videos. There's no overhead as participants do not need to buy inventory.
The playbook
Key strategies include creating engaging video content, optimizing for Amazon's algorithm by focusing on product selection, and using basic filming techniques. Consistency and understanding viewer retention are also crucial.
Also mentioned
The program is open to a diverse demographic, including individuals who may not be tech-savvy or have experience in video production.
What The Side Hustle Show said
723: How to Make 5-10x More Money from Amazon · aired February 12, 2026 · hosted by Nick Loper
Why it works
The program leverages the vast selection of products on Amazon and the credibility of influencers, allowing for higher commission rates through targeted campaigns.
Revenue and traction
Creators can earn commissions ranging from 10% to 40% on products promoted, significantly higher than the traditional 2-4% commission rates.
The playbook
Utilizing 'creator connections' to reach out to brands for product campaigns, focusing on products with good sales history, and creating engaging video content to drive sales.
Also mentioned
Influencers are encouraged to build a library of content and manage outreach systematically to create a sustainable income stream.
What The Side Hustle Show said
711: 8 Online Businesses You Can Start With (Almost) No Money · aired December 4, 2025 · hosted by Nick Loper
Why it works
It leverages existing social media followings and the vast marketplace of Amazon, enabling users to monetize their content without needing to purchase the products themselves.
Revenue and traction
Users can earn commissions on sales, with examples of individuals earning thousands of dollars through product reviews.
The playbook
Consistency in creating product review videos and selecting trending products leads to compounding earnings over time.
Also mentioned
Some influencers have reported earning passive income from videos created in previous years, emphasizing the long-term value of content.
What The Side Hustle Show said
562: From Zero to $2k a Month w/ the Amazon Influencer Program · aired April 20, 2023 · hosted by Nick Loper
Why it works
The program capitalizes on Amazon's existing traffic, allowing influencers to earn commissions without needing to drive traffic to their own channels. The recent shift towards video product reviews has made it easier for new influencers to get noticed.
Revenue and traction
Both John and Tyler report earning around $2,000 a month part-time through the program, with some users seeing earnings climb quickly, reaching significant monthly amounts.
Founding story
John Corris began exploring the Amazon Influencer Program in October after being inspired by others in the side hustle community. Tyler Christensen, a professor and father of four, joined shortly after and quickly realized the program's potential as a simple way to generate extra income. Both have shared their experiences and strategies through podcasts and YouTube channels.
The playbook
1. Set up your social media accounts: Create a TikTok, Instagram, or YouTube channel focused on product reviews to build an audience before applying for the Amazon Influencer Program. 2. Apply for the program: Use your existing social media presence to apply. Be persistent; if you're rejected, keep trying as your following grows. 3. Start creating content: Review products you already own or borrow from friends and family. Aim for a simple, honest presentation to connect with viewers. 4. Optimize your videos: Focus on the problem-solution angle in your reviews to increase conversions. Keep videos between 1-2 minutes, maximizing viewer retention. 5. Experiment and analyze: Use Excel or similar tools to track your video performance and earnings. Identify which types of products and content yield the best results and adjust your strategy accordingly.
Also mentioned
- Influencers have found success using their Amazon order history to find products to review. - The quality of videos doesn't need to be high-end; simple, authentic videos often perform best. - Some influencers have begun sourcing products from liquidation pallets to review, creating an additional income stream. - Consistent posting and engagement can lead to sponsorship opportunities from companies looking for product reviews.
What The Side Hustle Show said
656: $5k/mo Reviewing Products Part-Time: An Amazon Influencer Update · hosted by Nick Loper
Why it works
The program provides creators with a platform to leverage their audience without needing to drive traffic themselves. Product reviews can generate revenue with minimal effort, and the ability to create content quickly (like filming videos on a smartphone) makes it accessible for anyone looking to start.
Revenue and traction
Tyler is earning approximately $5,000 a month from this side hustle, with total earnings exceeding $130,000. He mentions that while the commission rates may have decreased and competition has increased, it remains a viable source of passive income.
Founding story
Tyler began his journey as a product reviewer a few years ago and quickly found success by creating numerous videos. Despite the challenges of increased competition, he adapted his strategy, focusing on higher-ticket items and utilizing new features like Amazon's Creator Connections to boost his earnings.
The playbook
1. Sign up for the Amazon Influencer Program and create a storefront where you can showcase your videos. 2. Research trending products and identify niches with less competition. Prioritize reviewing higher-ticket items for better commissions. 3. Create engaging video content. Start by filming short product reviews on your smartphone to keep production simple. 4. Utilize Amazon's Creator Connections feature to find brands willing to pay for reviews, potentially increasing your commission rates. 5. Regularly analyze your performance metrics and adjust your strategy accordingly. Focus on improving video quality and experimenting with intriguing titles and thumbnails to increase click-through rates.
Also mentioned
Tyler emphasizes the importance of consistency and quality in video production. He recommends creating comparison videos, as they tend to perform well on both Amazon and YouTube. Additionally, he notes the success of using intriguing titles to boost engagement. Tools like AI Studio from Google can be helpful for transcribing and summarizing content for descriptions.