Company case study · 17 podcast episodes
Beehive
Beehive is a newsletter platform that helps creators understand their audience and improve monetization through demographic surveys. It came up on 17 podcast episodes (Koerner Office, Startup Ideas Podcast, My First Million, The Side Hustle Show) between June 19, 2025 and November 6, 2026.
At a glance
| Discussed on | 17 episodes: Koerner Office, Startup Ideas Podcast, My First Million, The Side Hustle Show |
|---|---|
| First and latest | June 19, 2025 to November 6, 2026 |
| Revenue and traction | Users can generate significant income through cohorts and sponsorships, with examples of newsletters making six figures. |
| Category | SaaS |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Koerner Office said
AI Replaced My Ad Guy in 20 Minutes. You Can Sell It. - Ep. #350 · aired November 6, 2026 · hosted by Chris Koerner
Why it works
It provides critical data on subscriber growth and helps identify the source of new subscribers through proper tracking.
The playbook
Facilitates easy integration with ad platforms to ensure accurate tracking of subscriber sources.
Also mentioned
The platform was key in resolving tracking issues that previously hindered ad performance.
What Startup Ideas Podcast said
Grok Bot: make a 1 person company with agents · aired August 21, 2026 · hosted by Greg Isenberg
Why it works
It provides the necessary tools for newsletter management, which integrates seamlessly with Grockbot for automation.
The playbook
Integrates with Grockbot to streamline the process of newsletter creation and management, allowing users to focus on content rather than logistics.
Also mentioned
Essential for the operation of Arlington Bagel, as it houses the newsletter content.
What Koerner Office said
12 Simple Online Side Hustles Anyone Can Start - Ep. #301 · aired May 19, 2026 · hosted by Chris Koerner
Why it works
Beehive's integration with AI allows newsletter creators to base their content on actual data, enhancing relevance and engagement with subscribers.
The playbook
By utilizing AI to analyze subscriber behavior and engagement metrics, Beehive helps users create more effective newsletters, addressing common challenges in content creation.
Also mentioned
The recent feature allowing connection to AI tools demonstrates Beehive's commitment to leveraging technology to improve user experience and outcomes.
What Koerner Office said
5 Businesses You Can Start With Almost No Money⏐Ep. #290 · aired April 10, 2026 · hosted by Chris Koerner
Why it works
Beehive allows users to retain 100% of their revenue while offering tools for surveys, audience insights, and monetization.
Revenue and traction
Users can generate significant income through cohorts and sponsorships, with examples of newsletters making six figures.
The playbook
Focusing on community engagement and providing value-added services that enhance subscriber loyalty.
Also mentioned
The platform emphasizes that a smaller, engaged email list can be more profitable than a larger, less engaged one.
What Koerner Office said
They Banned My $35K/Month Page So I Started a Business⏐Ep. #285 · aired March 24, 2026 · hosted by Chris Koerner
Why it works
The founder of Beehive demonstrates that even with a smaller email list, significant revenue can be generated through strategic email marketing.
Revenue and traction
$500,000 a year from a smaller email list by sending only one email per week.
The playbook
Focus on high-ticket courses and maintaining close connections with the audience through email.
Also mentioned
The effectiveness of email marketing can lead to tens of thousands of dollars in revenue with a relatively small subscriber base.
What My First Million said
This guy cured his dog’s cancer with ChatGPT + 4 other crazy AI stories · aired March 19, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
It simplifies the process of newsletter creation, which can grow significantly with minimal effort from the user.
Revenue and traction
Mentioned a discount code (MFM30) for new users to get 30% off their first three months.
The playbook
Provides all necessary tools out of the box to support newsletter creators, making it easy to get started.
Also mentioned
The platform helped the speaker grow their crypto newsletter to the largest in the world within a year.
What Koerner Office said
AI Agents Are Taking Over. Here’s How to Monetize It (Moltbook)⏐Ep. #271 · aired February 3, 2026 · hosted by Chris Koerner
Why it works
Beehive simplifies the process of building and managing email lists, which is crucial for effective digital marketing.
The playbook
Providing easy integration with other platforms to enhance user experience in managing email campaigns.
Also mentioned
Beehive is used to track user engagement through UTM parameters, allowing for better marketing analytics.
What My First Million said
How I went from $0 to $1M in 12 months · aired January 29, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
Beehive capitalizes on founder credibility and experience from Morning Brew, providing tools that address the specific needs of newsletter creators.
Revenue and traction
In its first year, Beehive grew to become the largest crypto newsletter globally, generating $4 million in revenue.
Founding story
Beehive was created by leveraging insights from the founder's previous work at Morning Brew, as well as extensive research into customer pain points.
The playbook
The strategy involved engaging directly with potential customers, building a waitlist, and utilizing storytelling to create urgency and interest.
Also mentioned
The company emphasized customer research and feedback to continuously iterate on its offerings, ensuring they met market demands.
What Koerner Office said
6 Simple Side Hustles You Can Start With Zero Experience⏐Ep. #266 · aired January 15, 2026 · hosted by Chris Koerner
Why it works
It provides a complete solution for managing newsletters, allowing users to retain ownership of their audience and monetize directly.
Revenue and traction
Beehive takes no commission on paid subscriptions, which is a significant advantage over competitors like Substack that charge fees.
The playbook
Focus on building a robust email list and leverage a built-in ad network for monetization.
Also mentioned
The founder has been using Beehive for over two years and attributes much of their newsletter growth to the platform.
What My First Million said
25 Years of Business Advice in 27 Minutes · aired December 15, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The business leverages the growing trend of newsletters to provide a space where creators can connect with their audiences and monetize effectively.
The playbook
Beehive encourages creators to start or move their newsletters to their platform, offering a challenge that incentivizes participation.
Also mentioned
The podcast hosts a challenge for newsletter creators with a prize of $10,000, encouraging competition and engagement among users.
What My First Million said
$10M Business ideas w/ The Most Interesting Guy In Tech · aired November 26, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
It addresses the needs of newsletter creators by providing tools and resources that facilitate audience growth and monetization.
The playbook
Offering a competitive challenge to encourage newsletter growth, including a monetary prize.
Also mentioned
The host shared a personal success story about growing a newsletter to 250,000 subscribers.
What My First Million said
We react to Bill Ackman's advice to young men · aired November 20, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The platform encourages users to either start new newsletters or migrate existing ones, providing a supportive community and challenge to drive growth.
Revenue and traction
The podcast mentions a challenge with a $10,000 prize for successful newsletter campaigns.
The playbook
Engage users with challenges and provide growth advisory support.
Also mentioned
The founders of Beehive are actively involved in mentoring users.
What Koerner Office said
How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241 · aired October 31, 2025 · hosted by Chris Koerner
Why it works
It empowers users to maintain ownership of their audience and avoid reliance on social media algorithms.
Revenue and traction
Offers a subscription model with a discount for new users.
The playbook
Beehive's tools enable users to grow their audience, monetize their content, and analyze engagement metrics effectively.
Also mentioned
The platform is recommended for creators looking to build a sustainable and independent communication channel.
What Koerner Office said
How to Sell Anything With Just 4 Simple Steps⏐Ep. #222 · aired September 17, 2025 · hosted by Chris Koerner
Why it works
Enables creators to better target their audience and provide valuable information to potential sponsors, making the newsletter more attractive for monetization.
The playbook
Offers a survey feature that collects subscriber demographics and spending habits to enhance the value proposition to advertisers.
Also mentioned
Migrating to Beehive is said to be easy, which could prevent creators from losing potential revenue.
What Koerner Office said
This Simple Playbook Built a $120M AI Business (in 3 Months) w/ Sam ⏐ Ep. #200 · aired July 25, 2025 · hosted by Chris Koerner
Why it works
It offers unique tools that are not available in other newsletter platforms, which is beneficial for creators looking to scale their newsletter businesses.
Founding story
The founders left Morning Brew to create Beehive, aiming to democratize the tools that helped them build a successful newsletter.
The playbook
Beehive provides a user-friendly platform that scales with the needs of newsletter creators, making it easier for them to manage and grow their audience.
Also mentioned
Chris, the podcast host, personally uses Beehive for his own newsletters.
What Koerner Office said
This Is the Beginner Hustle You’ve Been Waiting For w/ Shannon Jean⏐ Ep. #199 · aired July 23, 2025 · hosted by Chris Koerner
Why it works
Beehive provides tools that enable users to scale their newsletter operations, drawing from the founders' experiences with successful newsletter marketing.
Revenue and traction
Users can get a discount on their first three months with a promotional code.
Founding story
Founded by former members of Morning Brew, aiming to democratize newsletter creation.
The playbook
Focus on providing scalable tools and insights that empower users to effectively reach their audience.
Also mentioned
Beehive is noted for its user-friendly approach and effectiveness in enhancing newsletter engagement.
What The Side Hustle Show said
678: $300k Worth of BBQ Rub on the Side · aired June 19, 2025 · hosted by Nick Loper
Why it works
It simplifies the process of building a subscriber base and monetizing newsletters, which is particularly useful for businesses looking to engage their audience.
The playbook
The founder uses Beehive to maintain high engagement by curating entertaining content and weekly recipes, which enhances the overall customer experience.
Also mentioned
The platform is noted for helping newsletters gain sponsorships based on engagement.
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