Company case study · 3 podcast episodes
ConvertKit
ConvertKit is an email marketing service specifically designed for creators, enabling them to grow and monetize their email lists. It came up on 3 podcast episodes (The Side Hustle Show, In The Pit with Cody Schneider) between March 27, 2025 and November 17, 2025.
At a glance
| Discussed on | 3 episodes: The Side Hustle Show, In The Pit with Cody Schneider |
|---|---|
| First and latest | March 27, 2025 to November 17, 2025 |
| Revenue and traction | ConvertKit is described as a mid eight-figure a year company, growing significantly since its founding in 2013. |
| Category | SaaS |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What The Side Hustle Show said
The Ladders of Wealth Creation: A Step-by-Step System to Up Your Earning Power (Greatest Hits) · aired November 17, 2025 · hosted by Nick Loper
Why it works
The platform is tailored for creators, allowing them to manage and cultivate their audience effectively, which is critical for their business models.
Revenue and traction
ConvertKit is described as a mid eight-figure a year company, growing significantly since its founding in 2013.
Founding story
Founded by Nathan Barry as a side project in 2013, ConvertKit aimed to provide tools for creators to build their email marketing efforts.
The playbook
A focus on serving a niche market (creators) and iterative improvements to the product based on user feedback.
Also mentioned
Nathan Barry transitioned from working at Wendy's to running ConvertKit, highlighting his journey from a traditional job to entrepreneurship.
What In The Pit with Cody Schneider said
ai seo crash course: pick one keyword and build brand mentions · aired July 28, 2025 · hosted by Cody Schneider
Why it works
ConvertKit appeals to content creators due to its simplicity and powerful automation features, making it a preferred choice for those in creative industries.
The playbook
ConvertKit's success comes from its focus on the specific needs of creators, offering tailored tools that facilitate growth and engagement.
Also mentioned
The mention of ConvertKit highlights the competitive landscape of email marketing tools available to users.
What The Side Hustle Show said
664: The $1 Product Challenge · aired March 27, 2025 · hosted by Nick Loper
Why it works
ConvertKit's approach focuses on helping creators build relationships with their subscribers and monetize their audience effectively, leveraging tools that cater specifically to the needs of content creators.
The playbook
ConvertKit encourages creators to collaborate through its Creator Network, enabling newsletter recommendations among users, which can help expand their audiences.
Also mentioned
ConvertKit has features that allow for promotional swaps and recommendations, which can enhance user engagement.