Business idea · Agency
Podcast Promotion Services
Podcast Promotion Services is a service that helps podcasters grow their audience by promoting their shows through various platforms and strategies, including guest appearances and paid promotions. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "734: From Zero to 35M Downloads" (aired April 20, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 734: From Zero to 35M Downloads |
| Aired | April 20, 2026 |
| Category | Agency |
| Real companies on the episode | Kuo, Patreon, I Know Dino Podcast, Shopify, Side Hustle Show, Whatnot |
The problem it solves
Addresses the difficulty many podcasters face in gaining initial traction and visibility for their shows in a crowded market.
How it makes money
Service-based model charging fees for promotional campaigns, consulting, or subscription-based access to promotional tools.
Skills you need
Marketing, social media management, and analytical skills to measure campaign effectiveness.
The market, and why this works now
Podcast hosts with fewer than 1,000 downloads per episode often struggle to gain visibility. The rise of platforms like Podchaser allows for targeted outreach to potential listeners through curated lists and reviews. A first-revenue move could be leveraging r/Podcasts on Reddit to offer promotional packages to new podcasters. Founders may face a challenge in managing customer acquisition costs, as building a reputation and securing initial clients can require significant time and resources.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Kuo
Kuo is a business phone system designed for modern teams, offering features like AI-based call management and automatic call logging.
- Patreon
Patreon is a membership platform that allows creators to earn a recurring income by offering exclusive content to subscribers.
- I Know Dino Podcast
I Know Dino is a dinosaur news podcast that covers the latest discoveries and news related to dinosaurs.
- Shopify
Shopify is a commerce platform that allows businesses to create online stores, manage inventory, and handle customer returns.
- Side Hustle Show
The Side Hustle Show is a podcast that shares stories and strategies related to side hustles, helping listeners learn about various ways to earn income outside of their main job.
- Whatnot
Whatnot is the largest dedicated live shopping platform where users can sell a variety of products including beauty products, collectibles, electronics, thrift store finds, luxury fashion, and food products.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 734: From Zero to 35M Downloads
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.