Business idea · SaaS
Gusto Payroll Services
Gusto Payroll Services is an online payroll and benefits management software designed for small businesses to simplify payroll processes, tax filings, and employee management. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "769: This Mom Built a 7-Figure Brand From Her Apartment" (aired November 5, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 769: This Mom Built a 7-Figure Brand From Her Apartment |
| Aired | November 5, 2026 |
| Category | SaaS |
| Real companies on the episode | Monarch, NewBook, City Mouse, Intro, Claw, Gusto |
The problem it solves
Eliminates the complexity and time-consuming nature of payroll management, allowing business owners to focus on their core operations.
How it makes money
Subscription-based pricing, with different tiers based on the size of the business and services included.
Skills you need
Software development, payroll compliance knowledge, customer service, and sales.
The market, and why this works now
Most small businesses still rely on outdated payroll methods, missing out on the efficiency of modern software solutions. Gusto Payroll Services can generate initial revenue by marketing through r/Entrepreneur, targeting startups looking for streamlined payroll management. A significant challenge in the first year will be navigating the complexities of payroll compliance, which varies by state and can require extensive legal knowledge to ensure proper adherence to regulations.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Monarch
An all-in-one app for budgeting, investments, accounts, and financial goals.
- NewBook
An online platform for finding models in various price ranges for photo shoots.
- City Mouse
City Mouse is a brand that specializes in crossbody diaper bags designed for parents, combining functionality with a stylish appearance.
- Intro
A platform that allows users to pay for access to established entrepreneurs for coaching and advice.
- Claw
A platform that provides AI agents to assist with various business operations.
- Gusto
Online payroll and benefits software built for small businesses.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 769: This Mom Built a 7-Figure Brand From Her Apartment
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.