Business idea · Education
Live Coaching Events
Live Coaching Events: Organizing live coaching events in public spaces where coaches can demonstrate their skills and offer immediate feedback to attendees. It was pitched on My First Million in the episode "Ex-Amazon VP tells us what it’s really like working with Jeff Bezos" (aired October 28, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Ex-Amazon VP tells us what it’s really like working with Jeff Bezos |
| Aired | October 28, 2026 |
| Category | Education |
| Real companies on the episode | Prometheus, Tony Robbins, HubSpot, Amazon, Twitch, Hampton |
The problem it solves
Coaches often lack opportunities to practice their skills in real-time settings, and potential clients may struggle to trust coaches without witnessing their methods firsthand.
How it makes money
One-time purchase for tickets to events, with potential upsells for additional personalized coaching sessions or merchandise.
Skills you need
Event planning, public speaking, coaching expertise, marketing skills, and ability to engage with diverse audiences.
The market, and why this works now
Eventbrite's platform allows for easy ticket sales and event management, making it a viable option for organizing live coaching events. Initial revenue can come from selling tickets through Facebook Events, which provides access to a large audience. A key constraint will be managing customer acquisition costs, as building an audience and attracting attendees may require significant marketing spending in the first year.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Prometheus
Prometheus aims to develop artificial intelligence specialized for engineering purposes, focusing on building and manufacturing solutions.
- Tony Robbins
Tony Robbins is a motivational speaker and author known for his self-help seminars and coaching.
- HubSpot
HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service.
- Amazon
Amazon is a multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence.
- Twitch
Twitch is a live streaming platform primarily focused on video game streaming, where users can watch and interact with gamers and streamers in real-time.
- Hampton
Hampton is a community for entrepreneurs with a focus on providing support and resources to help founders achieve business success.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Ex-Amazon VP tells us what it’s really like working with Jeff Bezos
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.