Business idea · Agency
Onboarding Optimization Service
Onboarding Optimization Service is a consulting service that specializes in optimizing onboarding processes for mobile apps, ensuring users understand and engage with app functionalities from the start. It was pitched on Startup Ideas Podcast, hosted by Greg Isenberg, in the episode "Making $$$ with IOS apps" (aired June 15, 2026).
At a glance
| Podcast | Startup Ideas Podcast |
|---|---|
| Hosted by | Greg Isenberg |
| Episode | Making $$$ with IOS apps |
| Aired | June 15, 2026 |
| Category | Agency |
| Real companies on the episode | Restly, Cal AI, Fight AI, Green, Core OS |
The problem it solves
Poor onboarding experiences lead to high user drop-off rates. This service helps app creators design effective onboarding experiences that enhance user retention.
How it makes money
One-time fee for onboarding design consultation or a retainer model for ongoing optimization services.
Skills you need
Expertise in user experience design, app usability testing, and user behavior analysis.
The market, and why this works now
Most app creators underestimate the importance of onboarding, leading to significant user drop-off. With the rise of user engagement metrics as a critical focus for app stores like Apple’s App Store, optimizing onboarding can directly impact visibility and downloads. A viable first-revenue move is to offer onboarding consultations through the Indie Hackers community, where many app founders seek actionable advice. Founders will face a constraint with user behavior analysis, as gathering sufficient data to inform onboarding strategies may require more time and resources than initially anticipated.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Restly
A mobile app designed for wrestlers that analyzes their matches and provides feedback on their performance.
- Cal AI
An app that allows users to take a picture of their food and receive information about its calorie content.
- Fight AI
An app created by George that generated income by providing insights related to fighting.
- Green
An AI-assisted dating app that functions as a virtual assistant for dating.
- Core OS
A health and wellness app that tracks workouts, sleep, and gym time.
Where this idea came from
Podcast: Startup Ideas Podcast, hosted by Greg Isenberg
Episode: Making $$$ with IOS apps
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.