Business idea · Agency
Sales Motion Consulting
Sales Motion Consulting is a consulting service that helps businesses identify and optimize their sales motions based on the founders' or teams' strengths and preferences, rather than traditional industry norms. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "How to find your thing" (aired April 27, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How to find your thing |
| Aired | April 27, 2026 |
| Category | Agency |
| Real companies on the episode | Mercury, Men Go to Mars, Airbnb, Cody Sanchez's Company |
The problem it solves
Many startups fail to thrive because they adopt sales strategies that do not align with their team's strengths or interests, leading to burnout and inefficiency. This consulting service aligns sales approaches with what the team enjoys.
How it makes money
Fee-for-service consulting, with options for retainer agreements for ongoing support.
Skills you need
Sales strategy expertise, understanding of various sales models, strong analytical skills, and the ability to work closely with clients to identify their unique strengths.
The market, and why this works now
Salesforce's recent integration of AI-driven analytics allows businesses to refine their sales strategies more effectively. A viable first-revenue move is to promote services through the Indie Hackers community, where startups seek tailored sales advice. A significant constraint in the first year will be the high customer acquisition cost due to the need for personalized outreach and relationship building, which can extend the payback period.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Mercury
A fintech company that offers banking products tailored for startups and businesses.
- Men Go to Mars
A supplement brand that offers natural testosterone-boosting products.
- Airbnb
A platform that allows individuals to rent out their properties or spare rooms to guests.
- Cody Sanchez's Company
A business that appears to focus on content creation and sales, employing a large team to manage operations.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How to find your thing
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.