Business idea · Agency
Public Relations for Small Brands
Public Relations for Small Brands is a service focused on helping small businesses gain media coverage and credibility through strategic public relations outreach. This includes crafting compelling stories and connecting brands with journalists and influencers. It was pitched on The Side Hustle Show in the episode "769: This Mom Built a 7-Figure Brand From Her Apartment" (aired November 5, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 769: This Mom Built a 7-Figure Brand From Her Apartment |
| Aired | November 5, 2026 |
| Category | Agency |
| Real companies on the episode | Monarch, NewBook, City Mouse, Intro, Claw, Gusto |
The problem it solves
Small brands often lack the resources or knowledge to navigate the PR landscape, which can hinder growth and visibility. This service aims to level the playing field by providing access to PR strategies and media connections.
How it makes money
The business could operate on a retainer basis, charging clients a monthly fee for ongoing PR services, or a project-based fee for specific campaigns.
Skills you need
Strong communication skills, knowledge of PR strategies, media relations, and storytelling capabilities are necessary to effectively promote brands.
The market, and why this works now
Most small brands overlook the power of niche media outlets, which often provide more targeted exposure than mainstream publications. Start by offering PR services through platforms like HARO (Help a Reporter Out), connecting clients with journalists seeking stories. In the first year, founders will likely struggle with high customer acquisition costs due to the time-intensive nature of relationship-building with media contacts and influencers.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Monarch
An all-in-one app for budgeting, investments, accounts, and financial goals.
- NewBook
An online platform for finding models in various price ranges for photo shoots.
- City Mouse
City Mouse is a brand that specializes in crossbody diaper bags designed for parents, combining functionality with a stylish appearance.
- Intro
A platform that allows users to pay for access to established entrepreneurs for coaching and advice.
- Claw
A platform that provides AI agents to assist with various business operations.
- Gusto
Online payroll and benefits software built for small businesses.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 769: This Mom Built a 7-Figure Brand From Her Apartment
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.