Business idea · Media
The Kingmaker Awards
The Kingmaker Awards: Establish an awards program that recognizes influential figures in various industries, using the awards to create a network effect and increase visibility for both winners and the organizer. It was pitched on My First Million in the episode "The "Idiot Index": the simple math that made Elon Musk billions" (aired June 4, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The "Idiot Index": the simple math that made Elon Musk billions |
| Aired | June 4, 2026 |
| Category | Media |
| Real companies on the episode | JD Power and Associates, ButcherBox, Coinbase, Guilt, La Frida Meats, Element (LMNT) |
The problem it solves
Fills the gap in recognition for influential but lesser-known individuals in various sectors, creating networking opportunities and increasing their impact.
How it makes money
Generate income from entry fees, sponsorships, and event ticket sales.
Skills you need
Networking, event planning, marketing, and industry knowledge.
The market, and why this works now
Mid-sized marketing firms seeking to elevate their brand visibility can engage with The Kingmaker Awards to spotlight influential industry figures. Utilizing LinkedIn for targeted advertising and outreach offers a viable channel to attract entry fees from nominees. In the first year, securing sponsorships may prove challenging due to the need to establish credibility and a proven track record, requiring significant upfront capital for event planning and marketing efforts before generating revenue.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- JD Power and Associates
A data and analytics company that provides consumer insights and satisfaction ratings primarily in the automotive industry.
- ButcherBox
A subscription-based service that delivers high-quality meat directly to consumers, focusing on grass-fed beef, free-range chicken, and heritage breed pork.
- Coinbase
A digital currency wallet and platform where users can buy, sell, and store cryptocurrencies.
- Guilt
A luxury auction platform that offers high-end goods through a unique auction model.
- La Frida Meats
A premium butcher shop that specializes in high-quality meat products, known for using whole muscle cuts and creating custom blends for restaurants.
- Element (LMNT)
A company that produces electrolyte drink mixes designed to support hydration and health.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The "Idiot Index": the simple math that made Elon Musk billions
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.