Business idea · Marketplace

Live Streaming Sales Events

Live Streaming Sales Events is a service that organizes live streaming events for selling collectibles and other niche products, providing a platform for sellers to engage with buyers in real time. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "741: $1500/mo With His ATM Side Hustle" (aired May 28, 2026).

At a glance

Live Streaming Sales Events at a glance
PodcastThe Side Hustle Show
Hosted byNick Loper
Episode741: $1500/mo With His ATM Side Hustle
AiredMay 28, 2026
CategoryMarketplace
Real companies on the episodeViking Vendors LLC, Gusto, WhatNot, Whatnot, Pranetta, Shopify

The problem it solves

Sellers face challenges in reaching their target market and creating engaging sales experiences; this service helps to bridge that gap.

How it makes money

Commission-based model where the platform takes a percentage of sales from each live event.

Skills you need

Live streaming technology, marketing, event organization, and customer engagement skills.

The market, and why this works now

YouTube's live shopping feature enables sellers to host real-time sales events for collectibles. A viable first-revenue move is to target niche communities on r/collectibles, where engaged buyers seek unique items. Founders will face a constraint in managing customer acquisition costs due to the need for extensive marketing to build a user base.

Our analysis, written after the episode. Not a quote from the show.

Real companies discussed on this episode

  • Viking Vendors LLC

    A business focused on operating ATM machines as a side hustle.

  • Gusto

    Gusto is a payroll and HR platform that provides small businesses with tools to manage payroll, benefits, and other HR functions.

  • WhatNot

    WhatNot is a live streaming platform that allows users to buy and sell collectibles, such as sports cards and other nostalgic items.

  • Whatnot

    A live shopping platform where sellers can sell products directly to consumers in real-time.

  • Pranetta

    An ATM processing company that provides services to ATM operators.

  • Shopify

    Shopify is an e-commerce platform that allows individuals and businesses to create their own online stores.

Where this idea came from

Podcast: The Side Hustle Show, hosted by Nick Loper

Episode: 741: $1500/mo With His ATM Side Hustle

Aired:

Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.

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What to do next

  1. Listen to the episode. "741: $1500/mo With His ATM Side Hustle" on The Side Hustle Show
  2. Study a real company from the episode: Viking Vendors LLC
  3. Find an idea that fits your budget, hours and skills
  4. See every idea from this episode
  5. Compare it with a similar idea: Hobbyist Community Platforms

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