Business idea · Physical-Services
Custom Hair Wellness Protocols
Custom Hair Wellness Protocols is a personalized hair wellness service that offers treatments such as supplements, serums, and therapies designed to improve hair health and appearance. Customers can receive tailored protocols based on their specific hair types and conditions. It was pitched on My First Million in the episode "3 killer businesses hiding in plain sight" (aired August 12, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 3 killer businesses hiding in plain sight |
| Aired | August 12, 2026 |
| Category | Physical-Services |
| Real companies on the episode | Mercury, Exploding Kittens, Charles River Labs, Daydream Dental |
The problem it solves
Many individuals experience hair thinning and dissatisfaction with their hair's appearance but lack access to effective, personalized solutions that cater to their unique needs.
How it makes money
Subscription model where customers pay monthly for ongoing consultations, products, and treatments.
Skills you need
Knowledge of hair care products, expertise in wellness protocols, marketing skills, and customer service.
The market, and why this works now
Women aged 25-45 with hair thinning issues often seek personalized care tailored to their specific hair types. Consumer behavior has shifted towards subscription-based wellness services, making this model viable through platforms like Cratejoy for curated product distribution. A challenge will be managing customer acquisition costs, as the payback window for initial consultations and product sales could exceed six months, requiring careful financial planning.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Mercury
A fintech company offering banking products tailored for startups and entrepreneurs.
- Exploding Kittens
A board game and card game company known for creating popular games, including the game 'Exploding Kittens'.
- Charles River Labs
A research and testing services company that provides testing for biotech companies, including drug testing on animals.
- Daydream Dental
A company that offers back-office services for dental practices, specializing in managing insurance claims and billing processes.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: 3 killer businesses hiding in plain sight
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.