Business idea · Agency
Attention Measurement Services
Attention Measurement Services is a service that provides assessments of an individual's attention span and mental focus, similar to a VO2 max test but for cognitive function. It was pitched on My First Million in the episode "Elon’s recent podcast was business steroids" (aired February 18, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Elon’s recent podcast was business steroids |
| Aired | February 18, 2026 |
| Category | Agency |
| Real companies on the episode | Lightwork, Stripe, Tesla, XAI, X AI, The Hustle |
The problem it solves
This service aims to help individuals identify their levels of attention and focus, providing insights into how to improve productivity and mental health in an increasingly distracting world.
How it makes money
Revenue could be generated through one-time assessments or subscription packages that offer ongoing monitoring and personalized plans for improvement.
Skills you need
Expertise in psychology, cognitive science, data analytics, and user experience design would be necessary to develop and provide these assessments.
The market, and why this works now
The rise of remote work has increased demand for tools that enhance focus and productivity. Launching the service through platforms like Reddit's r/GetDisciplined could attract individuals seeking to improve their attention span. A key risk is the potential high customer acquisition cost due to the need for targeted marketing to reach users who are not already familiar with cognitive assessments.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Lightwork
Lightwork is a health-focused company that inspects homes to identify areas that may not be healthy and provides recommendations for improvement.
- Stripe
Stripe is a technology company that builds economic infrastructure for the internet, allowing businesses to accept payments and manage their businesses online.
- Tesla
Tesla is an electric vehicle and clean energy company that has developed self-driving technology using a combination of sensors and machine learning.
- XAI
XAI is an artificial intelligence company, which has merged with Twitter and works on advanced AI and robotics projects.
- X AI
X AI is a company founded by Elon Musk that focuses on artificial intelligence development.
- The Hustle
The Hustle is a media company that provides business news and insights through email newsletters and other content formats.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Elon’s recent podcast was business steroids
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.