Billboard Brokerage Service
Act as a broker between billboard owners and potential advertisers, helping to facilitate deals and manage advertising contracts.
Problem Solved
Many independent billboard owners may lack the marketing expertise or time to effectively sell their advertising space, while advertisers may find it challenging to identify the best billboard opportunities. This service mitigates those issues by connecting the two parties.
Skills Required
Essential skills include sales, negotiation, marketing, and knowledge of the advertising industry and billboard regulations.
Why this works now
The rise of programmatic advertising has made it easier for advertisers to identify and purchase billboard space through automated platforms. A viable first-revenue move involves partnering with local chambers of commerce to list billboard opportunities, targeting small businesses looking to increase visibility. A key risk is the potential for high customer acquisition costs, especially if the service relies heavily on direct outreach without established relationships in the advertising community.
Where this idea came from
Podcast: The Side Hustle Show
Episode: How to Start a Billboard Business: $30k a Month Part-Time (Greatest Hits)
Aired:
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