Business idea · Education
Building in Public Framework
Building in Public Framework is a methodology for entrepreneurs to share their journey publicly, including successes and failures, to build trust and a community around their brand. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "How I went from $0 to $1M in 12 months" (aired January 29, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How I went from $0 to $1M in 12 months |
| Aired | January 29, 2026 |
| Category | Education |
| Real companies on the episode | Robinhood, HubSpot, Morning Brew, The Milk Road, Beehive, Mercury |
The problem it solves
The difficulty of establishing credibility and engaging potential users or investors through traditional marketing methods.
How it makes money
Courses or workshops teaching this approach, alongside potential community memberships for ongoing peer support.
Skills you need
Content creation, storytelling, social media marketing, and community building.
The market, and why this works now
Platforms like Substack allow entrepreneurs to share their journeys and monetize their content, making the Building in Public Framework viable. A first-revenue move could involve launching a paid newsletter on Substack, offering exclusive insights and workshops for subscribers interested in this methodology. A potential risk is the reliance on social media algorithms for audience reach, which can change unpredictably and affect visibility and engagement.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Robinhood
Robinhood is a financial services company that offers commission-free trades of stocks, ETFs, and cryptocurrencies via a mobile app.
- HubSpot
A company that provides a comprehensive marketing, sales, and service software platform aimed at helping businesses grow.
- Morning Brew
A media company that specializes in business news and information, primarily through a daily newsletter.
- The Milk Road
A newsletter focused on crypto news and insights, aiming to simplify complex topics for a broader audience.
- Beehive
A platform designed to help creators and writers build and grow their newsletters.
- Mercury
Mercury is a financial technology company that offers banking solutions tailored for startups, providing a clean interface for managing finances.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How I went from $0 to $1M in 12 months
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.