Business idea · Agency
Content Curation for Newsletters
Content Curation for Newsletters is a service that curates relevant content for businesses to include in their email newsletters, ensuring high-quality and engaging content for their audience. It was pitched on In The Pit with Cody Schneider, hosted by Cody Schneider, in the episode "email newsletter playbook: how to drive 3,000 weekly clicks" (aired April 29, 2025).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | email newsletter playbook: how to drive 3,000 weekly clicks |
| Aired | April 29, 2025 |
| Category | Agency |
| Real companies on the episode | Orbit Marketing, Matt McGarry's Course, Instant Chapters, Claim Podcasting, Orbit Flows |
The problem it solves
Many businesses find it challenging to generate fresh and relevant content regularly, leading to stagnant newsletters that fail to capture interest.
How it makes money
Subscription model where businesses pay for monthly content curation packages.
Skills you need
Research skills, content writing, understanding of industry trends, and email marketing.
The market, and why this works now
The rise of email marketing platforms like Mailchimp has made it easier for businesses to manage and distribute newsletters, creating a demand for quality content curation services. A practical first-revenue move could involve partnering with local business directories or chambers of commerce to offer curated content packages to their members. However, founders should consider the risk of high customer acquisition costs, particularly in competitive markets where businesses may already have established content strategies.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Orbit Marketing
A marketing agency that utilizes email newsletters as a key communication and marketing tool for their own and their clients' audiences.
- Matt McGarry's Course
An educational course focusing on effective writing strategies for marketing and sales.
- Instant Chapters
A tool that creates timestamps for YouTube videos, allowing users to navigate content easily.
- Claim Podcasting
A full-service podcasting agency that manages email newsletters and podcast content for businesses.
- Orbit Flows
A software tool designed to automate the email writing process and streamline content creation workflows.
Where this idea came from
Podcast: In The Pit with Cody Schneider, hosted by Cody Schneider
Episode: email newsletter playbook: how to drive 3,000 weekly clicks
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.