Business idea · Agency
Conversion Rate Optimization (CRO) Consultancy Focused on Speed
Conversion Rate Optimization (CRO) Consultancy Focused on Speed is a consultancy service that helps e-commerce businesses improve their conversion rates specifically through site speed enhancements. It was pitched on In The Pit with Cody Schneider in the episode "Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget" (aired February 20, 2025). How it makes money: Consultancy (fee-for-service).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget |
| Aired | February 20, 2025 |
| Category | Agency |
The problem it solves
E-commerce sites often invest heavily in marketing but fail to convert visitors due to slow load times. Current CRO agencies may not focus adequately on speed as a critical factor.
How it makes money
Consultancy (fee-for-service).
Skills you need
Strong background in digital marketing and e-commerce analytics; familiarity with site speed metrics; ability to conduct usability testing and propose actionable changes.
The market, and why this works now
Google's Core Web Vitals update emphasizes site speed as a key ranking factor, making it essential for e-commerce businesses to optimize load times. A solid first revenue move could involve partnering with the Shopify Community on forums to offer free initial audits, showcasing expertise and generating leads. However, the consultancy model may face challenges with high customer acquisition costs, especially when competing against established CRO firms that do not prioritize speed.
Our analysis, written after the episode. Not a quote from the show.
Where this idea came from
Podcast: In The Pit with Cody Schneider, hosted by Cody Schneider
Episode: Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.