Business idea · Education
Copy That
Copy That is an online platform designed to improve writing skills through a simple exercise that guarantees better writing. It serves as a training tool for individuals and employees to enhance their written communication. It was pitched on My First Million in the episode "How I built a $3B AI Startup + 7 AI Business Ideas" (aired May 28, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How I built a $3B AI Startup + 7 AI Business Ideas |
| Aired | May 28, 2025 |
| Category | Education |
| Real companies on the episode | Versailles, Copy That, Vercel, V Zero, 11 Labs, Typeform |
The problem it solves
Many people struggle with effective written communication, which is crucial in modern workplaces. This platform addresses the need for clear and impactful writing in emails, messaging, and content creation.
How it makes money
The business could operate on a freemium model, offering basic writing exercises for free while charging for advanced features and personalized coaching.
Skills you need
Skills in educational content development, writing/editing expertise, and knowledge of user engagement strategies to create an effective learning platform.
The market, and why this works now
The rise of remote work has increased the demand for effective written communication tools. A viable first-revenue move is to partner with LinkedIn Learning to offer courses that integrate Copy That’s exercises, allowing users to enhance their writing skills while leveraging an established platform. A potential risk is the reliance on subscription renewals for revenue, which may result in high customer acquisition costs if users do not perceive ongoing value after initial engagement.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Versailles
Not explicitly mentioned, but inferred to be a platform or investment related to personal wealth management.
- Copy That
A platform designed to help individuals improve their writing skills, particularly for digital communication.
- Vercel
Vercel is a platform for frontend developers to create, preview, and ship websites and applications. It focuses on streamlining the deployment process to enable rapid iteration of web projects.
- V Zero
A platform for creating interactive art and video games through AI prompting.
- 11 Labs
A platform that allows users to create sounds using language model prompts.
- Typeform
An online form builder that presents questions one at a time to improve user engagement.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How I built a $3B AI Startup + 7 AI Business Ideas
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.