Business idea · Education
Copy That
Copy That is a training program designed to enhance writing skills for employees in a business setting. It was pitched on My First Million in the episode "We found the top 1% of the internet this week (so you don't have to)" (aired June 20, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the top 1% of the internet this week (so you don't have to) |
| Aired | June 20, 2025 |
| Category | Education |
| Real companies on the episode | Ramp, Mercury, Les Schwab Tires, Apple, McKinsey & Company, OpenAI |
The problem it solves
Many professionals struggle with writing clearly and effectively, which can lead to misunderstandings and miscommunications in the workplace. Copy That addresses this issue by providing structured exercises to develop writing skills.
How it makes money
The business could operate on a subscription model where companies pay a monthly fee to access the training materials and track employee progress.
Skills you need
To start and run this business, skills in content creation, instructional design, and an understanding of effective communication strategies are essential.
The market, and why this works now
The rise in remote work has increased the need for clear written communication among employees. Copy That can generate initial revenue by partnering with LinkedIn Learning to offer its training modules to companies seeking to improve employee skills. A potential challenge is the capital required for developing high-quality content and the need for continuous updates to remain relevant in a rapidly changing business environment.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Ramp
A financial technology company that provides expense management and corporate card services to businesses.
- Mercury
A banking platform designed specifically for startups and small businesses.
- Les Schwab Tires
Les Schwab Tires is a tire retailer known for its exceptional customer service and employee incentives.
- Apple
Apple is a technology company that designs, manufactures, and sells consumer electronics, software, and services.
- McKinsey & Company
McKinsey & Company is a global management consulting firm that provides advisory services to businesses, governments, and institutions.
- OpenAI
OpenAI is an artificial intelligence research lab focused on developing and promoting friendly AI for the benefit of humanity.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the top 1% of the internet this week (so you don't have to)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.