Copy That
Copy That is a training program designed to enhance writing skills in the workplace. It guides employees through exercises that improve their ability to communicate effectively through written text, a critical skill in today's digital communication landscape.
Problem Solved
This program solves the problem of ineffective communication in business environments, which can lead to misunderstandings and inefficiencies due to poor writing skills.
Skills Required
Skills in curriculum development, instructional design, writing, and digital marketing would be necessary to create and promote the Copy That program.
Why this works now
The rise of remote work has increased the demand for effective written communication among teams. A viable first-revenue move is partnering with LinkedIn Learning to offer the program as part of their course catalog, reaching professionals seeking to improve their skills. One risk to consider is the initial capital needed to develop high-quality content and the potential for a lengthy customer acquisition cost payback period, particularly if targeting larger organizations with complex onboarding processes.
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