Business idea · Education
CopyThat
CopyThat is a structured program designed to teach individuals the art of copywriting through a technique known as Copywork, which involves rewriting effective sales letters to understand their impact. It was pitched on My First Million in the episode "I dropped out of high school…Now I’m building the SpaceX of airplanes" (aired May 7, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I dropped out of high school…Now I’m building the SpaceX of airplanes |
| Aired | May 7, 2025 |
| Category | Education |
| Real companies on the episode | Boom Supersonic |
The problem it solves
Many individuals and businesses struggle with creating compelling copy that effectively engages their audience and prompts action, which is crucial for marketing success.
How it makes money
One-time purchase model, priced at $120 for access to the program.
Skills you need
Knowledge of copywriting principles, ability to analyze and critique writing, marketing skills, and content creation expertise.
The market, and why this works now
CopyThat leverages the rising interest in remote work and online entrepreneurship, where effective copywriting is essential for marketing success. A concrete first-revenue move involves promoting the program through Reddit communities focused on writing and marketing, such as r/copywriting, where engaged users seek to improve their skills. A key risk is the initial capital required for marketing and platform development, which may lead to a longer customer acquisition cost payback window than anticipated, especially in a competitive market.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Boom Supersonic
A startup that is developing a commercial jet capable of flying at supersonic speeds, specifically targeting speeds of 1300 miles per hour.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: I dropped out of high school…Now I’m building the SpaceX of airplanes
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.