Business idea · Education
CopyThat
CopyThat is an online program designed to help individuals improve their copywriting skills through a technique known as copywork, where users replicate successful sales letters and analyze their effectiveness. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "How Scott Galloway Turned $8M into $120M Through Investing" (aired May 16, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How Scott Galloway Turned $8M into $120M Through Investing |
| Aired | May 16, 2025 |
| Category | Education |
| Real companies on the episode | Enjoy, Vertical Aerospace, Lannopartners, Dex Media, Mugick Capital |
The problem it solves
Many people struggle with writing compelling copy that drives action, which is essential for business success. CopyThat provides a structured approach to mastering copywriting.
How it makes money
One-time purchase, priced at $120 for access to the program.
Skills you need
Skills in online content creation, marketing, and basic understanding of copywriting principles.
The market, and why this works now
CopyThat leverages the growing prevalence of online learning platforms and the increased demand for copywriting skills among freelancers and small business owners. A practical first-revenue move is to promote the program in relevant subreddits like r/copywriting, where users actively seek advice and resources for improving their writing. A significant risk is the initial capital required for marketing and content development, which may extend the payback period if customer acquisition costs exceed projections.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Enjoy
Enjoy is an electronic nicotine delivery system (vape) company that helps users quit smoking through vaping.
- Vertical Aerospace
A company focused on developing vertical take-off and landing (VTOL) electric aircraft.
- Lannopartners
A fund that focuses on small and mid-cap special situations in Latin America and Europe.
- Dex Media
Dex Media is a digital marketing and advertising company that originated from the yellow pages business.
- Mugick Capital
Mugick Capital is a distressed credit investment firm that specializes in buying claims against bankrupt companies.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How Scott Galloway Turned $8M into $120M Through Investing
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.