Business idea · Education
Dating Experimentation Service
Dating Experimentation Service is a coaching service that encourages singles to date like a scientist, experimenting with different types of partners to discover what truly makes them happy rather than adhering to strict preferences. It was pitched on My First Million in the episode "Hinge expert shares dating advice for ambitious nerds" (aired May 21, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Hinge expert shares dating advice for ambitious nerds |
| Aired | May 21, 2025 |
| Category | Education |
| Real companies on the episode | OKCupid, Copy That, Hinge, The Gottman Institute, Diary of a CEO, Angel City Football Club |
The problem it solves
Many individuals have rigid ideas about what they want in a partner, which can limit their dating pool and potential happiness. This service helps clients explore different dating dynamics and discover compatibility through experimentation.
How it makes money
Subscription-based service that offers personalized coaching sessions, workshops, and access to a community forum.
Skills you need
Coaching, psychology, communication, and relationship counseling.
The market, and why this works now
The rise of online dating platforms has shifted consumer behavior, making singles more open to exploring diverse relationship dynamics. This service can generate first revenue by partnering with popular dating subreddits to offer exclusive workshops and coaching sessions, tapping into a ready-made audience. A notable risk is the high customer acquisition cost associated with building initial trust and credibility in a crowded market, which may require significant upfront investment before achieving profitability.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- OKCupid
A dating platform that uses user-generated data to facilitate matches based on compatibility.
- Copy That
An online platform designed to help users improve their writing skills through structured exercises.
- Hinge
A dating app designed to be deleted, which focuses on relationship-building rather than casual encounters.
- The Gottman Institute
An organization founded by John and Julie Gottman, focused on research and education around relationships and marriage.
- Diary of a CEO
A podcast that features interviews with various leaders and experts, focusing on personal and professional development.
- Angel City Football Club
A women's professional soccer team based in Los Angeles, focused on creating a strong brand and community support.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Hinge expert shares dating advice for ambitious nerds
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.