Business idea · Agency
Earned Secrets Consulting
Earned Secrets Consulting is a consulting service that helps businesses identify and exploit their 'earned secrets'—unique insights or advantages that can be leveraged for long-term growth. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Why Balance Is the Enemy of Greatness | David Senra" (aired January 12, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Why Balance Is the Enemy of Greatness | David Senra |
| Aired | January 12, 2026 |
| Category | Agency |
| Real companies on the episode | Hamptored, Berkshire Hathaway, HubSpot, Patreon, Raising Cane's Chicken Fingers, Mercury |
The problem it solves
Many businesses struggle to identify their unique strengths or insights that could give them a competitive edge, leading to missed opportunities.
How it makes money
One-time consulting fees or retainer agreements for ongoing advisory services.
Skills you need
Business analysis, strategic planning, and industry knowledge.
The market, and why this works now
The rise of remote work has led companies to seek unique advantages to attract and retain talent. Earned Secrets Consulting can tap into platforms like LinkedIn to identify businesses looking for tailored insights on their strengths. A potential first-revenue move is offering free webinars through LinkedIn Live to showcase expertise and attract clients. However, founders should consider the labor intensity of conducting in-depth analyses for each client, which may require significant time and resources before achieving profitability.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Hamptored
A company mentioned by the host that generates revenue through podcasting.
- Berkshire Hathaway
Berkshire Hathaway is a multinational conglomerate holding company led by Warren Buffett, known for its investments in diverse industries.
- HubSpot
HubSpot is a customer relationship management (CRM) platform that provides marketing, sales, customer service, and content management software.
- Patreon
A membership platform that allows creators to earn a recurring income by providing exclusive experiences and content to their subscribers.
- Raising Cane's Chicken Fingers
A fast-food chain specializing in chicken fingers and other chicken-based menu items.
- Mercury
A financial technology company that provides banking services designed for startups.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Why Balance Is the Enemy of Greatness | David Senra
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.