Business idea · Agency
Emotion-Driven Writing Consultancy
Emotion-Driven Writing Consultancy: Launch a consultancy that helps writers and content creators develop their unique voice by focusing on the emotional impact of their writing. It was pitched on My First Million in the episode "How To Master Storytelling" (aired May 27, 2024). How it makes money: Consultation fees charged per session or package deals for multiple sessions.
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How To Master Storytelling |
| Aired | May 27, 2024 |
| Category | Agency |
The problem it solves
Writers often fail to connect emotionally with their audience, resulting in disengagement and poor retention of ideas. Current writing workshops may not focus on the emotional aspects of writing, leading to a lack of depth in writers work.
How it makes money
Consultation fees charged per session or package deals for multiple sessions.
Skills you need
Background in writing, psychology of emotions, coaching, and content strategy.
The market, and why this works now
The rise of platforms like Substack has shifted consumer behavior toward valuing personal voice and emotional connection in writing, creating a demand for specialized writing consultants. A viable first-revenue move is to engage with writers on Reddit's r/writing, offering initial free workshops that showcase emotional writing techniques to attract clients. However, founders should consider the labor intensity of providing personalized coaching, which may limit scalability and require substantial time investment to maintain quality.
Our analysis, written after the episode. Not a quote from the show.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How To Master Storytelling
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.