Business idea · Agency
Event-Focused Facebook Ads Consultancy
Event-Focused Facebook Ads Consultancy: This service specializes in helping event organizers sell tickets through targeted Facebook ads while taking a commission from ticket sales. It was pitched on Startup Ideas Podcast, hosted by Greg Isenberg, in the episode "Sales funnels for Beginners" (aired September 16, 2024). How it makes money: Performance-based consulting with revenue sharing.
At a glance
| Podcast | Startup Ideas Podcast |
|---|---|
| Hosted by | Greg Isenberg |
| Episode | Sales funnels for Beginners |
| Aired | September 16, 2024 |
| Category | Agency |
The problem it solves
Event organizers often struggle to fill events due to ineffective marketing strategies and limited ad knowledge. Most marketing solutions are either too costly or lack personalization, failing to connect with the specific needs of event promoters.
How it makes money
Performance-based consulting with revenue sharing.
Skills you need
Experience in Facebook advertising, knowledge of event marketing, excellent negotiation skills, and the ability to analyze and adjust advertising strategies.
The market, and why this works now
Facebook's ad platform allows for hyper-targeted advertising based on user interests and behaviors, making it ideal for event promotion. A viable first-revenue move involves partnering with local chambers of commerce to access their directories and promote events to specific community members. A potential risk includes the reliance on Facebook's algorithm, which can change and impact ad performance, requiring continuous adaptation and investment in learning the platform's nuances.
Our analysis, written after the episode. Not a quote from the show.
Where this idea came from
Podcast: Startup Ideas Podcast, hosted by Greg Isenberg
Episode: Sales funnels for Beginners
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.