Business idea · Education
Fitness Business Coaching
Fitness Business Coaching is a coaching service that helps personal trainers scale their businesses by transitioning from trading time for money to creating scalable business models such as studios or group training sessions. It was pitched on My First Million in the episode "$1M+/yr Local Businesses Hidden in Plain Sight" (aired May 12, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | $1M+/yr Local Businesses Hidden in Plain Sight |
| Aired | May 12, 2025 |
| Category | Education |
| Real companies on the episode | iBuyFax, Owner.com, CopyThat, App Love, Goldfish Swim School, Lap of Love |
The problem it solves
Personal trainers often struggle to scale their income because they are limited by the number of hours they can physically train clients. This service provides them with strategies to expand their business without solely relying on their time.
How it makes money
One-time consultation fees for business strategy sessions or a subscription model for ongoing coaching and support.
Skills you need
Business strategy, coaching, fitness industry knowledge, and interpersonal communication.
The market, and why this works now
The rise of online coaching platforms like Trainerize makes it feasible for fitness business coaches to reach personal trainers seeking to scale their operations. A concrete first-revenue move could be promoting services through the Fitness Business Network on Facebook, where personal trainers actively seek advice and support. A potential risk is the initial capital required for marketing and platform development, which could extend the time before profitability if not managed carefully.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- iBuyFax
A service that allows Amish craftsmen to receive and send communications via fax instead of using modern technology.
- Owner.com
A software solution for restaurants that streamlines online ordering and helps businesses improve their online presence.
- CopyThat
A program designed to teach copywriting skills through a technique called Copywork, which involves rewriting successful sales letters.
- App Love
A company that was valued at $100 billion, known for its rapid growth and significant impact in the tech industry.
- Goldfish Swim School
A franchise that offers swimming classes for children.
- Lap of Love
A mobile service that provides at-home euthanasia for pets, allowing owners to have a more comfortable experience during a difficult time.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: $1M+/yr Local Businesses Hidden in Plain Sight
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.