Business idea · SaaS

Goal Setting App

Goal Setting App is an application designed to help users set, track, and achieve their goals through reminders, progress tracking, and motivational prompts based on proven techniques. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "‘Think and Grow Rich’ Is a Lie. (But The Advice Still Works)" (aired February 26, 2026).

At a glance

Goal Setting App at a glance
PodcastMy First Million
Hosted bySam Parr and Shaan Puri
Episode‘Think and Grow Rich’ Is a Lie. (But The Advice Still Works)
AiredFebruary 26, 2026
CategorySaaS
Real companies on the episodeMercury, Vanta, OpenClaw, OpenAI, Replit, Dale Carnegie Institute

The problem it solves

Many people struggle to stay committed to their goals and lack a structured way to track their progress.

How it makes money

Subscription-based model with a free trial period, offering premium features for tracking complex goals.

Skills you need

App development, user experience design, marketing, and knowledge of goal-setting methodologies.

The market, and why this works now

The rise of remote work has increased the need for productivity tools, making a goal-setting app timely. Launching on platforms like Product Hunt can attract early users and generate initial revenue through subscriptions. A potential risk is the high customer acquisition cost, which may require significant marketing investment to achieve profitability within an acceptable timeframe.

Our analysis, written after the episode. Not a quote from the show.

Real companies discussed on this episode

  • Mercury

    Mercury provides banking products designed for startups and businesses, including personal and business banking accounts.

  • Vanta

    Vanta helps companies with compliance and security certifications, particularly SOC 2 compliance.

  • OpenClaw

    An AI assistant that runs locally on a user's computer, allowing for enhanced functionality and access to various applications.

  • OpenAI

    OpenAI is an artificial intelligence research lab and company that develops AI technologies and tools.

  • Replit

    Replit is an online platform that allows users to write and run code in a collaborative environment.

  • Dale Carnegie Institute

    An educational institution that offers courses in public speaking and interpersonal skills based on the principles laid out in Dale Carnegie's famous book 'How to Win Friends and Influence People'.

Where this idea came from

Podcast: My First Million, hosted by Sam Parr and Shaan Puri

Episode: ‘Think and Grow Rich’ Is a Lie. (But The Advice Still Works)

Aired:

Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.

Find more ideas like this

What to do next

  1. Listen to the episode. "‘Think and Grow Rich’ Is a Lie. (But The Advice Still Works)" on My First Million
  2. Study a real company from the episode: Mercury
  3. Find an idea that fits your budget, hours and skills
  4. Compare it with a similar idea: AI-Driven Drug Development

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