Business idea · Education
Habit Loop Coaching
Habit Loop Coaching is a coaching service that helps individuals identify and change their habits by utilizing the habit loop framework, focusing on cues, routines, and rewards. It was pitched on My First Million in the episode "#1 Habit Expert: Here's how you become dramatically better" (aired April 16, 2026). How it makes money: Subscription-based coaching packages or one-time consultations.
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | #1 Habit Expert: Here's how you become dramatically better |
| Aired | April 16, 2026 |
| Category | Education |
| Real companies on the episode | Hampton |
The problem it solves
Many people struggle with bad habits like overeating or substance abuse. This service provides a structured approach to help clients understand and modify their behavior effectively.
How it makes money
Subscription-based coaching packages or one-time consultations.
Skills you need
Knowledge of psychology, coaching skills, ability to analyze behavior patterns, and motivational interviewing techniques.
The market, and why this works now
The rise of wellness apps, like Noom, highlights a growing consumer interest in habit change and behavior modification. Habit Loop Coaching can leverage platforms such as Reddit, specifically subreddits focused on self-improvement, to generate initial revenue through targeted advertising or partnerships. A significant challenge is the labor intensity of providing personalized coaching, which may require a substantial investment in training and hiring qualified coaches to ensure effective client support.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Hampton
Hampton provides a platform for entrepreneurs to connect with a group of vetted peers who hold each other accountable and help each other grow.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: #1 Habit Expert: Here's how you become dramatically better
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.