Business idea · Agency
Influencer Marketing Consultancy
Influencer Marketing Consultancy is a consultancy that helps startups and small businesses leverage influencer marketing to boost their brand awareness and sales through strategic campaigns. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "I built a $50M AI app in high school (and just sold it for...)" (aired March 5, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I built a $50M AI app in high school (and just sold it for...) |
| Aired | March 5, 2026 |
| Category | Agency |
| Real companies on the episode | Mercury, Claim, Cali, Do Not Pay, Quitter |
The problem it solves
Many businesses lack the knowledge and resources to effectively utilize influencer marketing, missing out on a significant channel for growth.
How it makes money
Charging clients a retainer or project-based fees for consultancy services, as well as taking a percentage of revenue generated from campaigns.
Skills you need
Expertise in social media marketing, strong networking abilities, experience in campaign management, and analytical skills to measure campaign effectiveness.
The market, and why this works now
The rise of TikTok as a dominant social media platform has shifted consumer behavior towards short-form video content, making influencer marketing more effective for startups. A viable first-revenue move is to partner with local businesses and promote their products through TikTok influencers in community-focused campaigns. However, founders should consider the platform dependency risk, as changes in TikTok's algorithm or policies could significantly impact campaign reach and effectiveness.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Mercury
A fintech company that provides banking services tailored for startups and businesses.
- Claim
An app that allows users to participate in class action lawsuits, making it easy to claim small settlements.
- Cali
Cali is an AI-driven app that allows users to take pictures of their meals, automatically tracking and logging their calories without manual entry.
- Do Not Pay
An app that helps users contest parking tickets and other legal issues automatically.
- Quitter
An app designed to help users quit porn by gamifying the process and providing resources.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: I built a $50M AI app in high school (and just sold it for...)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.