Business idea · SaaS
LazyBooks
LazyBooks is a bookkeeping software designed specifically for small businesses with zero to ten employees, offering a user-friendly interface and reliable bank feeds. It was pitched on Koerner Office in the episode "Don’t Start a Business Until You’ve Done This First ⏐ Ep. #211" (aired August 20, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Don’t Start a Business Until You’ve Done This First ⏐ Ep. #211 |
| Aired | August 20, 2025 |
| Category | SaaS |
| Real companies on the episode | QuickBooks, PickFu, Zero, LazyBooks, Gummy Search |
The problem it solves
This business addresses the frequent frustrations small business owners face with existing accounting software, including unpredictable pricing, unreliable bank integrations, and poor customer support.
How it makes money
The business would operate on a subscription model, charging $19 a month for access to its services, ensuring predictable pricing for users.
Skills you need
To start and run LazyBooks, skills in software development, user experience design, and customer support are essential, along with a solid understanding of accounting principles and market research.
The market, and why this works now
The rise of remote work has increased the need for straightforward bookkeeping solutions among small businesses. LazyBooks can generate initial revenue by listing its services in local chamber-of-commerce directories, targeting small businesses seeking reliable financial management tools. However, the founder should consider the risk of customer acquisition costs, which may be high due to the need for effective marketing strategies to reach this niche audience.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- QuickBooks
A bookkeeping software that offers accounting solutions for businesses.
- PickFu
A polling platform that allows users to gather feedback from a targeted audience.
- Zero
An online accounting software designed for small to mid-sized businesses.
- LazyBooks
A bookkeeping service targeting small businesses with a focus on simplicity and user-friendly features.
- Gummy Search
A tool built on top of Reddit to help users find relevant information and summarize discussions.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: Don’t Start a Business Until You’ve Done This First ⏐ Ep. #211
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.