Business idea · Agency
Merchandise Licensing for Restaurants
Merchandise Licensing for Restaurants is a consulting service that helps popular restaurants create and manage e-commerce platforms to sell their merchandise online, tapping into their fan base. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "Your First Million Might Be in One of These Ideas⏐Holdco Bros. Ep. #215" (aired August 29, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Your First Million Might Be in One of These Ideas⏐Holdco Bros. Ep. #215 |
| Aired | August 29, 2025 |
| Category | Agency |
| Real companies on the episode | Gulf Beach Weddings, Lambert's Cafe, Texas Snacks, Big Texan Steak Ranch, Drive A Tank |
The problem it solves
This service addresses the missed revenue potential for restaurants that have a loyal customer base but lack an online presence for merchandise sales.
How it makes money
The business could operate on a commission basis, taking a percentage of sales generated through the online store, or charge a flat fee for setup and management.
Skills you need
Skills required include e-commerce development, branding, marketing, and customer engagement strategies.
The market, and why this works now
E-commerce platforms like Shopify have streamlined online sales, making it easier for restaurants to enter the merchandise market. A practical first move for generating revenue could involve listing products in local food and beverage forums on platforms like Reddit, where loyal customers often engage. However, restaurants may face challenges in managing inventory and fulfillment, which can require significant upfront capital and operational oversight.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Gulf Beach Weddings
A wedding service in Fort Myers, Florida, specializing in beach weddings and outdoor ceremonies.
- Lambert's Cafe
A family-style restaurant known for its 'Throed Rolls' and a unique dining experience.
- Texas Snacks
An e-commerce business that resells merchandise from Bucky's gas stations, which do not have an online store.
- Big Texan Steak Ranch
A renowned restaurant in Amarillo, Texas, famous for its 72-ounce steak challenge and a popular tourist destination.
- Drive A Tank
An attraction in Minnesota where customers can drive tanks and shoot firearms in a controlled environment.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: Your First Million Might Be in One of These Ideas⏐Holdco Bros. Ep. #215
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.