Business idea · Agency
Next Article Strategy
Next Article Strategy is a consulting service that helps startups and companies craft their narrative and strategic milestones to attract investor attention and media coverage. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The High School Dropout Who Made $2B & Bought an NBA Team" (aired November 5, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The High School Dropout Who Made $2B & Bought an NBA Team |
| Aired | November 5, 2025 |
| Category | Agency |
| Real companies on the episode | Mercury, Qualtrics |
The problem it solves
Many startups struggle to communicate their growth and vision effectively, missing out on potential investments and publicity.
How it makes money
Subscription-based model where companies pay a monthly fee for ongoing consulting and media strategy services.
Skills you need
Strong communication and writing skills, marketing expertise, media relations, and strategic planning.
The market, and why this works now
The rise of remote work has increased the demand for effective communication strategies among startups seeking visibility. Next Article Strategy can target tech-focused subreddits like r/startups to generate initial revenue by offering free workshops that showcase their consulting expertise. A challenge for the business is the potential high customer acquisition cost, as startups may have limited budgets for consulting services, making it essential to prove value quickly.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Mercury
Mercury is a financial technology company that provides banking solutions tailored for startups, allowing for quick and efficient financial management.
- Qualtrics
Qualtrics is a technology company that specializes in experience management, allowing organizations to collect and analyze data on customer, employee, product, and brand experiences.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The High School Dropout Who Made $2B & Bought an NBA Team
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.