Business idea · SaaS
Pickleball Demand Testing Platform
Pickleball Demand Testing Platform: Create an online platform where entrepreneurs can run targeted ad campaigns to test interest in pickleball-related products or services in their local markets. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "I Helped Them Stop Wasting Money on the Wrong Audience⏐Ep. #247" (aired November 14, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | I Helped Them Stop Wasting Money on the Wrong Audience⏐Ep. #247 |
| Aired | November 14, 2025 |
| Category | SaaS |
| Real companies on the episode | Porta Courts, Pick Food |
The problem it solves
Many entrepreneurs struggle to find effective ways to test market demand before launching their products. This platform would provide valuable data and insights on consumer interest.
How it makes money
Revenue could be generated from subscription fees for using the platform, pay-per-click advertising options, or charges for detailed analytics reports.
Skills you need
Digital marketing expertise, data analysis skills, and a solid understanding of the pickleball market.
The market, and why this works now
The rise of social media platforms like TikTok has driven increased interest in niche sports like pickleball, creating a unique opportunity for targeted advertising. Entrepreneurs can initially generate revenue by partnering with local pickleball clubs to promote the platform through their newsletters and social media channels. A potential risk includes the challenge of customer acquisition cost, which may be high if initial campaigns do not convert interest into paid subscriptions, leading to longer payback periods.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Porta Courts
A business focused on providing portable pickleball courts that can be easily set up in various locations without requiring permanent installations.
- Pick Food
A platform that allows users to conduct polls for specific demographics, helping businesses test concepts and products with targeted audiences.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: I Helped Them Stop Wasting Money on the Wrong Audience⏐Ep. #247
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.