Shared Advertising Solutions
Develop a platform that connects local businesses to share advertising costs and resources, allowing them to pool their marketing efforts for greater reach.
Problem Solved
This business helps small businesses reduce individual advertising costs while maximizing exposure by collaborating with others in their area.
Skills Required
Skills in digital marketing, negotiation, and technology development are crucial to create and maintain the platform.
Why this works now
Local businesses increasingly rely on social media platforms like Facebook and Instagram for advertising, making a shared advertising solution feasible. The first revenue move could involve partnering with a city's chamber of commerce to promote the platform among its members. A potential risk is the initial capital required to develop the platform and attract businesses, which may lead to a longer customer acquisition cost payback period than anticipated.
Where this idea came from
Podcast: The Side Hustle Show
Episode: 719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
Aired:
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