Shared Postcard Advertising

Create a service that allows multiple local businesses to share advertising space on a single postcard, reducing costs and increasing the reach of their marketing efforts.

Revenue can be generated by charging businesses a fee for their space on the postcard, with options for upselling additional marketing services such as social media promotion.

Problem Solved

Small businesses often struggle with the high costs of individual advertising, making it difficult to compete with larger companies. Shared advertising allows them to pool resources and reach a broader audience.

Skills Required

To run this business, skills in marketing, negotiation, design, and logistics will be necessary.

Why this works now

Postal services have adopted new technologies that allow for efficient bulk mailing, making shared postcard advertising feasible for local businesses. A good first-revenue move is to partner with a city’s chamber-of-commerce directory to promote the service among its members. A potential risk is the capital required for initial design and printing costs, which may be high compared to the revenue generated from the first few clients.

Where this idea came from

Podcast: Koerner Office

Episode: He Turned $90 Into $50K by Mailing Ads⏐Ep. #291

Aired:

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