Business idea · SaaS
Short Form Video Performance Tracking App
Short Form Video Performance Tracking App is an app that tracks and analyzes the performance of short form videos across various platforms, offering insights and suggestions for improvement. It was pitched on My First Million in the episode "The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)" (aired May 3, 2024).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos) |
| Aired | May 3, 2024 |
| Category | SaaS |
| Real companies on the episode | Jenny Hoyos |
The problem it solves
Creators often lack the tools to analyze their video performance comprehensively across different platforms. Existing analytics tools are often too complex or dont cater specifically to the unique metrics of short form content.
How it makes money
Subscription-based service with tiered pricing options based on the number of accounts tracked.
Skills you need
Software development and app design Data analytics and interpretation User experience design Marketing and sales strategies
The market, and why this works now
The rise of TikTok and similar platforms has created a demand for specialized analytics that focus on short form video metrics. Launching in relevant online communities such as the r/VideoEditing subreddit could attract initial users who need performance insights. A significant risk involves the dependency on platform APIs for data access; changes in these APIs could disrupt service and limit functionality.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Jenny Hoyos
Jenny Hoyos is a YouTuber who creates engaging and relatable short-form videos centered around living life on a budget. With her unique brand, often dubbed the "anti-Mr. Beast," she captures the attention of viewers by delivering fun, low-cost lifestyle content that resonates with a wide audience.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.