Six Seven Water
A viral canned water brand created by a high school basketball player, leveraging a popular TikTok meme. The brand quickly gained traction through social media and engagement with youth culture.
Problem Solved
The brand addresses the gap in the beverage market for young people who want a product that reflects their culture and lifestyle, while also providing a healthier alternative to sugary drinks.
Skills Required
Marketing and social media management, product development and sourcing, understanding of youth culture trends, and basic e-commerce operations.
Why this works now
TikTok's algorithm favors engaging content, making it an ideal platform for Six Seven Water to reach its target audience of young consumers. A concrete first-revenue move could involve launching a campaign on TikTok that encourages users to share their own videos featuring the product, leveraging trending challenges or memes. A potential risk lies in the reliance on social media for sales; changes in platform algorithms or user behavior could significantly impact visibility and revenue.
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