Business idea · Education
The Regret Minimization Framework Course
The Regret Minimization Framework Course is an online course that teaches participants the Regret Minimization Framework through structured exercises and real-life case studies to aid in decision making. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Bill Gurley: 6 Out of 10 People Are Making This Mistake" (aired March 9, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Bill Gurley: 6 Out of 10 People Are Making This Mistake |
| Aired | March 9, 2026 |
| Category | Education |
| Real companies on the episode | Airbnb, Tito's Handmade Vodka, Shopify, HubSpot, Smithy's Pillow Company, Hampton |
The problem it solves
Individuals often face indecision and fear of making the wrong career choices, leading to regret later in life.
How it makes money
One-time purchase for the course access or tiered pricing for additional coaching sessions.
Skills you need
Curriculum development, instructional design, and knowledge of decision-making psychology.
The market, and why this works now
The rise of online learning platforms such as Teachable and Udemy provides a viable mechanism for launching the Regret Minimization Framework Course. A concrete first-revenue move could involve listing the course on Reddit's r/Entrepreneur, where aspiring business owners seek guidance on decision-making. A potential constraint is the initial capital required for marketing and course development, which may delay breakeven if customer acquisition costs are high.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Airbnb
Airbnb is an online marketplace that connects people looking to rent out their homes with those looking for accommodations.
- Tito's Handmade Vodka
Tito's Handmade Vodka is a brand of vodka produced in Austin, Texas, known for its craft distilling process.
- Shopify
An e-commerce platform that allows individuals and businesses to create their own online stores.
- HubSpot
HubSpot is a software company that provides a platform for marketing, sales, and customer service to help businesses grow better.
- Smithy's Pillow Company
An e-commerce business that specializes in selling pillows.
- Hampton
Hampton is a company focused on providing a service or product, though specific details about its offerings were not discussed.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Bill Gurley: 6 Out of 10 People Are Making This Mistake
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.