Business idea · Agency
User Experience Optimization
User Experience Optimization is a service that specializes in improving user experience on websites by implementing targeted changes and enhancements based on user data and feedback. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "732: 24 Years of Side Hustle Advice" (aired April 6, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 732: 24 Years of Side Hustle Advice |
| Aired | April 6, 2026 |
| Category | Agency |
| Real companies on the episode | Virtual Assistant Assistant, Gusto, Google, Virtual Assistant Service, ChooseFI, Whatnot |
The problem it solves
Many businesses struggle with maintaining a good user experience on their sites, especially after unforeseen disruptions like account issues with advertising platforms.
How it makes money
Consulting fees for service improvements, potentially supplemented by a subscription model for ongoing support and optimization.
Skills you need
Web development, UX design, analytics, and project management.
The market, and why this works now
The rise of privacy regulations like GDPR has heightened the demand for user experience optimization services that respect user data while enhancing site functionality. A practical first-revenue move is to engage with the UX Design subreddit, where businesses often seek advice and services. However, the reliance on continuous user feedback can create a labor-intensive process, requiring significant time and resources to implement changes effectively.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Virtual Assistant Assistant
A resource directory aimed at helping entrepreneurs find and hire virtual assistants.
- Gusto
Gusto is an online payroll, HR, and benefits tool designed for modern small businesses.
- Google
A multinational technology company specializing in internet-related services and products, including online advertising technologies.
- Virtual Assistant Service
A service that provides administrative, technical, or creative assistance to clients remotely.
- ChooseFI
ChooseFI is a podcast focused on financial independence, discussing retirement and personal finance topics.
- Whatnot
Whatnot is the largest dedicated live shopping platform where users can sell various products such as beauty items, collectibles, electronics, thrift store finds, luxury fashion, and food products live to an audience.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 732: 24 Years of Side Hustle Advice
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.