Episode 136: How to Create a Viral Business: Lessons from Toasted Tours' Success⏐Ep. #136

1 business idea · 1 case study · Aired February 26, 2025

Business Ideas from this Episode

Viral Trailer Bus Tours for Wine and Brewery Experiences

This business offers unique and visually striking trailer bus tours that transport groups to wineries and breweries, providing a memorable and social experience.

Marketplace with revenue from ticket sales and wine tasting commissions.

Case Studies from this Episode

Toasted Tours

Toasted Tours, founded by Kevin Thrupe, is a unique wine tour company that transports guests through California's wine country in creatively converted vehicles, including school buses and semi-trucks. The company focuses on providing a fun, memorable experience while ensuring safety and comfort for its passengers.

In its early stages, Toasted Tours generated around $250,000 to $300,000 in annual revenue. The business has seen consistent demand, with tours often reaching full capacity, especially on weekends.

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