Company case study
Take-Two Interactive
Take-Two Interactive is a video game publisher known for creating popular franchises such as Grand Theft Auto and NBA 2K. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "This Opportunity Is Hidden In Plain Sight" (aired April 29, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | This Opportunity Is Hidden In Plain Sight |
| Aired | April 29, 2026 |
| Revenue and traction | The last Grand Theft Auto game generated over a billion dollars in sales within three days of release and continues to bring in $500 million annually. They have sold nearly 500 million copies of the game, amounting to… |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
This Opportunity Is Hidden In Plain Sight · aired April 29, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
Take-Two has built an incredibly valuable and defensible asset in Grand Theft Auto, with a recurring revenue model from GTA Online, and they have consistently exceeded sales expectations.
Revenue and traction
The last Grand Theft Auto game generated over a billion dollars in sales within three days of release and continues to bring in $500 million annually. They have sold nearly 500 million copies of the game, amounting to around $20 billion in lifetime revenue.
The playbook
Take-Two has successfully created a strong recurring revenue model and established an unparalleled brand loyalty through their flagship titles. They also capitalize on the game's cultural significance and community engagement.
Also mentioned
The gaming industry is three times larger than Hollywood, and Take-Two's franchises are among the top-grossing in entertainment history.