Company case study
McCore Coffee
McCore Coffee is a coffee company focused on whole organic food ingredients that are tested for toxins and mold, offering subscription-based sales and retail distribution. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "744: $11k MRR from our 1-Year-Old Side Hustle" (aired June 15, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 744: $11k MRR from our 1-Year-Old Side Hustle |
| Aired | June 15, 2026 |
| Revenue and traction | $10,000 to $11,000 in monthly revenue as a baseline; offerings include subscriptions with options for multiple bags to reduce shipping costs. |
| Category | Subscription |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
744: $11k MRR from our 1-Year-Old Side Hustle · aired June 15, 2026 · hosted by Nick Loper
Why it works
The business leverages a subscription model to encourage repeat purchases, coupled with a focus on health and quality, which resonates with health-conscious consumers.
Founding story
Started as a side hustle with an emphasis on delivering high-quality coffee that supports health and wellness, while managing it alongside regular jobs and family commitments.
The playbook
Encourages subscriptions by highlighting the benefits of their coffee, offering free shipping, and maintaining transparency about subscription notifications. They also use a comparison table to justify pricing.
Also mentioned
They plan to expand into Amazon and other platforms, recognizing the need to meet customers where they shop, and currently have 46 retail locations.