Company case study
KOA
KOA: Kampgrounds of America (KOA) is a network of campgrounds across the United States and Canada that provides camping services and experiences for travelers. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "3 weird businesses doing $10M, $20M, $30M" (aired June 30, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 3 weird businesses doing $10M, $20M, $30M |
| Aired | June 30, 2026 |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
3 weird businesses doing $10M, $20M, $30M · aired June 30, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
KOA's brand is well-established, providing consistency and reliability for campers. The community focus and seasonal guests create a sticky customer base.
The playbook
Focus on community-building and maintaining relationships with seasonal guests to enhance customer loyalty.
Also mentioned
KOA has about 50 locations owned by franchisees.
Why this works now (our analysis)
Families planning summer vacations in North America often seek reliable camping options that balance convenience and experience. KOA leverages its extensive network of campgrounds and a user-friendly mobile app that allows for easy reservations and site selection. This focus on technology enhances customer experience and drives repeat bookings through satisfied campers. A potential first-revenue move could involve advertising on family-oriented travel blogs like Travel Mamas, which cater specifically to this audience. KOA faces a constraint in maintaining consistent staffing levels across its campgrounds, particularly during peak seasons, which could impact service quality and customer satisfaction.