Company case study
Haven Lifestyle
Haven Lifestyle is a magazine publishing company that focuses on real estate advertising, offering a lookbook of listings for real estate agents. It came up on My First Million in the episode "3 weird businesses doing $10M, $20M, $30M" (aired June 30, 2026). As told on the show: $10 million in revenue, with an estimated $2.5 million in profit.
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 3 weird businesses doing $10M, $20M, $30M |
| Aired | June 30, 2026 |
| Revenue and traction | $10 million in revenue, with an estimated $2.5 million in profit. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
3 weird businesses doing $10M, $20M, $30M · aired June 30, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The business model capitalizes on the need for real estate agents to showcase their listings to potential buyers through a tangible format, which can be more impactful than digital advertising alone.
Founding story
Founded by a college roommate duo, one of whom was a former bill collector. They started the magazine based on demand from real estate agents who wanted to advertise in specific regions.
The playbook
Utilizes direct mail marketing to send magazines based on demographics and property values, while also maintaining a strong online presence to drive traffic.
Also mentioned
The company operates across 40 different locations in the US and Canada, mailing out approximately half a million copies annually.