Seek

A company that provides services related to augmented reality and AI integration.

Why It Works

The business effectively uses PR and media exposure to attract high-profile clients.

Revenue & Traction

The company made approximately one million dollars from a contract with Nestle over three years.

Founding Story

Not mentioned in the transcript.

Business Playbook

Utilizing media to gain exposure and attract clients without spending on traditional marketing.

Why this works now

Marketing managers at large consumer goods companies seek innovative ways to engage customers through immersive experiences. Seek capitalizes on this by integrating augmented reality features into marketing campaigns, effectively addressing a consumer behavior shift towards interactive content. The company secured an initial contract with Nestle by leveraging targeted outreach on LinkedIn to connect with decision-makers in the marketing department. A significant risk for Seek lies in its reliance on continual advancements in AR technology, which requires ongoing investment in research and development to stay competitive.

Additional Information

John Cheney has a consistent approach to posting on social media, which has helped him build a reputation as a trusted source in AI.

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