Company case study
Website Landlord Business
Website Landlord Business is a business model where individuals build niche websites and rank them on Google to generate leads, which are then rented out to local businesses. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Most Passive $104K/M Online Business You've Never Heard Of - Ep. #296" (aired May 1, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Passive $104K/M Online Business You've Never Heard Of - Ep. #296 |
| Aired | May 1, 2026 |
| Revenue and traction | The company generates about $100,000 a month, with overhead costs being less than $5,000. Clients typically pay a flat monthly fee for leads generated. |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Most Passive $104K/M Online Business You've Never Heard Of - Ep. #296 · aired May 1, 2026 · hosted by Chris Koerner
Why it works
The model is effective due to its low overhead costs and the ability to provide immediate leads to local businesses without requiring contracts, making it attractive for small businesses that cannot afford traditional marketing costs.
Founding story
The founder, Kyle, started this business six years ago after trying various online business models. He initially generated $6,000 from a friend who is a lawyer, which motivated him to succeed in this business.
The playbook
Key strategies include building and ranking websites quickly in low-competition niches, offering free trials to clients to build trust, and simplifying the pricing structure to flat monthly fees.
Also mentioned
Kyle emphasizes the passive nature of the business, stating that once websites are built and ranked, they require minimal ongoing work. He also focuses on building long-term relationships with clients.